Papa Gino's Boneless Campaign
Papa Gino’s, a classic New England restaurant chain, now offers new boneless wings with 3 limited time flavors. Faced with lower brand awareness due to recent location closures, and limited brand familiarity with Gen Z, Papa Gino's needed a campaign that launched them into the already-crowded boneless wings market in a way that resonated with a younger, flavor-driven audience without alienating their existing customers.
Together we developed a visually striking campaign that captivated attention with crave-worthy food photography and dynamic messaging in order to bring the excitement of these new flavors to life.
Copywriter: Mary McCormick
Categories
Art Direction
Brand identity
OOH
Point-of-purchase
Type layout
Brand identity
OOH
Point-of-purchase
Type layout