Papa Gino's brand refresh
For many New Englanders, Papa Gino’s is the pizza of their childhood. To move beyond nostalgia and connect with a new generation, we gave the brand a fresh voice, look, and feel. From outdoor signage to packaging, social media, and CTV spots, here’s what we served up.
Copywriter: Mary McCormick
Categories
Art direction
Brand identity
Packaging design
Point-of-purchase
Type layout
Social media
Pattern making
Motion graphics
Brand identity
Packaging design
Point-of-purchase
Type layout
Social media
Pattern making
Motion graphics