Papa Gino's Italian Deli Papa Melt
In consumer research, Papa Gino's found that 50% of their existing email subscriber respondents had never tried a Papa Melt before. In addition to their existing 4 flavors of the Papa Melt, they introduced a new flavor: the Italian Deli Papa Melt. This campaign aimed to target existing guests and lapsed guests.
The goal was to drive awareness and excitement around the launch of the new Italian Deli Papa Melt in all Papa Gino’s locations across New England, leveraging the proven success of their Papa Melt line through CTV, paid media Meta assets, and POP.
